Bakes By Joyce - Online Retailer

Client & Context

This project represents a comprehensive digital transformation focused on creating a professional platform that effectively communicates expertise while driving meaningful business outcomes. The challenge was balancing professional credibility with approachable design.

The target audience required a sophisticated understanding of the client's unique value proposition, necessitating careful consideration of user experience, content strategy, and conversion optimization.

Through strategic design and development, we created a platform that not only showcases expertise but actively contributes to business growth and professional recognition.

Objectives

• Streamline the Ordering Process: Implement a seamless ordering system integrated with Messenger and WhatsApp.
• Enhance Customer Service: Deploy an AI-powered chatbot to handle FAQs and assist customers 24/7.
• Elevate Brand Presence: Design a visually appealing website that showcases the quality and artistry of the products.
• Capture the Local Market: Boost online visibility within Da Nang to attract new local customers and tourists.

Strategy & Information Architecture

• Home: A welcoming landing page featuring best-selling products and the story of Bakes by Joyce.
• Menu/Shop: High-quality visual catalog of cakes, pastries, and baked goods.
• Custom Cakes: Dedicated gallery and inquiry form for bespoke orders.
• Order Now: Direct integration with Messenger and WhatsApp for instant ordering.
• About Us: Showcase the owner’s story and passion for artisanal baking.
• FAQs: Accessible section answering common questions to build customer trust.

Design System

We developed a warm, friendly, and appetizing Design System with a soft color palette, playful typography, and professional product photography. The experience emphasizes approachability and efficiency, ensuring customers feel guided and inspired while browsing and ordering.

Key Components

Tech Stack & Integrations

We built the platform using modern web technologies optimized for performance and scalability. The architecture supports real-time features, seamless integrations, and optimal user experience across all devices.

Process Timeline

Results & Impact

Gallery