Taste Vietnam - Discover the Essence of Vietnam
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AI-powered booking system with dynamic pricing, guest preferences, and staff coordination dashboard.
Project Facts
Services
- AI Itinerary Planning
- Multi-platform Booking
- Expense Tracking
- Real-time Updates
Technology Stack
Client & Context
This project represents a comprehensive digital transformation focused on creating a professional platform that effectively communicates expertise while driving meaningful business outcomes. The challenge was balancing professional credibility with approachable design.
The target audience required a sophisticated understanding of the client's unique value proposition, necessitating careful consideration of user experience, content strategy, and conversion optimization.
Through strategic design and development, we created a platform that not only showcases expertise but actively contributes to business growth and professional recognition.
Objectives
- Showcase the full Taste Vietnam portfolio—restaurants, cooking school, wellness and artisanal retail products
- Promote Vietnamese culinary tourism through immersive, authentic dining and cultural experiences
- Introduce AI-powered booking, itinerary planning, and dynamic pricing to optimize reservations
- Enhance guest engagement with preference tracking, reviews, and heritage-driven storytelling
- Build trust and authority by highlighting the founder Ms. Vy’s culinary expertise and authenticity
Strategy & Information Architecture
- Develop a unified platform structure that cleanly segments venues, cooking school, wellness products, and events
- Design tailored booking and reservation flows across restaurants, programs, and partner integrations
- Integrate AI-driven itinerary planning to curate personalized food tours and experiences
- Provide staff dashboards and guest feedback systems to continuously improve service
- Highlight heritage and founder storytelling to strengthen brand authenticity
Design System
Taste Vietnam blends cultural richness with modern hospitality design. Vibrant photography of Vietnamese cuisine and cultural heritage is paired with sleek UI layouts, reservation-first CTAs, and responsive booking flows. Typography and colors reflect authenticity while maintaining elegance and usability.
Key Components
Venue Portfolio
Unified presentation of multiple restaurants, cafés, and bars—each with its own identity but connected under the Taste Vietnam brand.
Cooking School
Program listings tailored to different skill levels, with booking options for immersive, hands-on culinary classes.
Retail & Wellness
Product showcases for artisanal teas, wines, wellness goods, and cultural products that extend the brand experience beyond dining.
Founder Story
A dedicated section highlighting Ms. Vy’s heritage, authority, and decades of culinary experience to build trust with global visitors.
AI Itinerary Planning
Personalized food tours and dining recommendations powered by AI, tailored to guest preferences and budgets.
Cross-platform Booking
Reservations supported across web, mobile, and partner integrations for maximum accessibility.
Tech Stack & Integrations
We built the platform using modern web technologies optimized for performance and scalability. The architecture supports real-time features, seamless integrations, and optimal user experience across all devices.
Process Timeline
Discovery & Planning
2 weeksUser research, technical requirements, and project roadmap
Design & Prototyping
3 weeksUI/UX design, user testing, and design system creation
Development & Integration
6 weeksFull-stack development, content integration, and optimization
Testing & Launch
2 weeksQuality assurance, performance optimization, and deployment
Results & Impact
Gallery
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